Monday, September 26, 2011
Apple's New Corporate Headquarters - Spaceship, Doughnut, Pentagon
The available renderings of Apple's planned new corporate office building in Cupertino, CA are drawing some interesting criticisms.
All the descriptions I have read so far about the building seem to ring true - it is kind of like a spaceship, but sort of like a giant doughnut, and it does also remind you of a new-fangled Pentagon (an oddly accurate comparison since it is actually a giant circle).
In the New Yorker, Paul Goldberger ponders whether this could be a sign that Apple has finally "jumped the shark" (though in a corporate-decline way, not in a Happy Days-will-be-a-shitty-TV-show-from-now-on way). His argument is that overly-grandiose office buildings have indicated in the past that a company has lost touch with reality (and ultimately and fatally with its own consumer base). I somehow doubt that's the case, but perhaps the next decade will prove me wrong.