Over the next few days, all Borders bookstores around the country will begin a multi-week Going-Out-of-Business sale. The liquidation of the company means the closing of the remaining 400 stores, and it leaves 11,000 booksellers jobless. It also means that booklovers will have one less place in their communities to discover great new writers, and one less place close to home where they can spend a comfortable, enlightening, and cheap Saturday afternoon with their kids.
It was purely coincidental that the final Harry Potter film, “Deathly Hallows Part 2,” was released last weekend, the same weekend that Borders came to the undeniable conclusion that their jig was finally up, but the parallels don’t stop there. Just like Harry…
- Borders was on a collision course with its own destiny. While things could certainly have turned out differently for both Harry and for Borders, neither could deny that for the last several years a war has loomed on the horizon that eventually had to be waged.
- Borders faced a seemingly insurmountable army of destroyers. For Borders, just like for Harry, many enemies were clear and present external forces (e-commerce, e-books, and of course the e-conomy), but some of the damage came from within as well. Harry carried a little Voldemort within himself, and Borders, likewise, was sometimes its own worst enemy.
- Borders could not succeed without the help of unparalleled acts of magic. Alas, Harry found a wand; Borders did not.
I worked for Borders for a little over 16 years, and in that time, the company evolved dramatically. Company vision and strategies were altered radically to reflect new competition and new technology (though clearly not always as quickly or effectively as needed), and as new CEOs and executives came and went, the company’s leadership philosophy also changed (sometimes for better, and sometimes not). As you can imagine, all this change is difficult to manage, and occasionally difficult to swallow. Throughout the transformation though, two critical constants remained that kept folks like me working at Borders for years – the books and the people.